With the development of society, people's quality of life is constantly improving. When staying at a hotel, it is not only good to live, but also to have fun. The rise of boutique hotels is precisely to meet the special cultural needs of customers in the market, which also directly affects the determination of the theme culture of the hotel. The theme culture is the core competence of the theme hotel and is the key to distinguishing it from other hotels. If the boutique hotel is separated, the focus is on "fine" and "goods", which are good at "form" and "product" in "connotation".

1. The determination of the theme should fully consider and analyze the interests of many consumers, and constantly investigate and research, and through various designs, the theme hotel will form a distinctive feature in the market and attract customers' attention. According to different source of customers, the development and design of service programs that can meet the needs of special consumers can make the theme of different nationalities different, so that they can experience the warmth of their hometown in a foreign country; or they can be entertainment for different ages. The theme of hobbies allows them to experience their interests while spending at the hotel. Therefore, in order to meet the needs of the market, providing a distinctive service experience is an important principle for the determination of the theme of the hotel.

2. According to the regional environment of the region, combined with its unique culture, it promotes the local character. Your location is Shuya, which is quiet in the middle of nowhere, or a cultural one that is unique in the historical sites, or a thousand screens of scenery. Visitors come to some places to experience the characteristics of the destination. A place different from the usual living environment. The theme of the hotel is based on the local regional culture. The theme hotel design incorporates typical elements of local characteristics, such as local murals, materials, plants and so on. Even the hotel's products, services or architectural styles, interior elements have a strong local color.

3. The establishment of the theme culture must be combined with the corporate culture of the same values. When training employees, bring in this kind of cultural education, so that in the service, all aspects of the staff's words and deeds convey the theme culture of the hotel, thus bringing a pleasant experience to the customers. But it is not the same. It can be based on different expressions of the same theme to let its culture continue to develop and innovate. It can be boring and can be used to relax the body and mind. At the same time, it can bring continuity to the development of the hotel.

4. In the design of boutique hotels, more and more attention is paid to the personal experience of the guests, the warmth of the home, the artistic atmosphere of the art gallery, and the modern design. Minimalist design aesthetics, through the space display and lighting design of the soul, black and white gray tones, reasonable use of leisure and other smart spaces to create a home atmosphere, so that guests have a home away from home experience, while lighting design, Special attention to the richness of the hierarchy.